In celebration of World Coconut Day, Coco Mama conducted a coconut tree planting activity on Monday, September 2, at Sitio Maltaan in Barangay Bawing, GenSan. The event was part of the launch of the gata brand’s “Save Our Coconuts” project.
Brand ambassador Judy Ann Santos-Agoncillo graced the event, along with the representatives from the Philippine Coconut Authority, the City Environment and Natural Resources Office (CENRO), LGU GenSan, Century Pacific Agricultural Ventures Inc., and local coconut farmers.
Coco Mama’s “Save Our Coconuts” project commits to distributing 100,000 quality coconut seedlings over five years to replace aging trees, providing lasting income to smallholder Filipino coconut farmers. The project aims to contribute to the overall effort to revitalize the Philippine coconut industry.
“Through Coco Mama's ‘Save Our Coconuts’ project, we make our commitment to provide quality seedlings to smallholder farmer communities in the region. After all, our mission has always been to delight consumers whenever they prepare classic Filipino gata recipes, and part of this delight is in knowing that the brand they love is also doing its part in helping the coconut farmers,” said Coco Mama Marketing Director, Mr. Bryan Lingan.
“Sometimes, it’s easy to forget that the things we consume daily, like gata, come from the efforts of our hard-working farmers. With the ‘Save Our Coconuts’ project, I am not only able to promote our traditional and nutritious gata dishes to Filipino households but also to make a difference in the lives of the people who help harvest the food we put to the table for our families,” Judy Ann Santos-Agoncillo said.
The Philippines is one of the world’s biggest producers of coconuts, ranking second largest exporter in the industry across the globe. However, the coconut industry is facing major challenges today. According to the Philippine Coconut Authority, 20% of the country’s coconut trees are senile. Coco Mama, the country’s leading local gata brand, vows to help ease this problem as it launches the “Save Our Coconuts” project.
Coco Mama’s “Save Our Coconuts” Project is part of the brand’s efforts to contribute to the Philippine Coconut Authority’s bigger mission of rehabilitating the coconut industry and uplifting the lives of the coconut farmers.
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