The democratization of social media allowed users to become "influencers." The different social media platforms grant content creators the ability to produce content that is not only native to the platform but also aligns with their values, niche, or personal brand.
The content creators made in this list are those who not have only decent following (ranging from nano to macro influencers) but also made an impact on their followers and their respective communities.
Traveling James by Leonard James Acla
Leonard James Acla started his career in videography with no camera equipment. But it did not stop him to produce travel content – both photo and video format – that he shared on his Traveling James Facebook page and other social media platforms.
From working in the wedding industry, collaborating with different government agencies like the Department of Tourism, to documenting the boxing fight of former Senator Manny Pacquiao, Acla always amazes his followers and inspires other rising content creators in the region.
Paula Writes by Johanna Paula Dazo
Johanna Paula Dazo found her purpose when she started mural painting. She created the Paula Writes Facebook page not just to promote herself and her services but also to share her journey as one of the rising female visual artists in the region.
Dazo always emphasizes the importance of professional presentation to her fellow local artists. An artist must present himself or herself well for clients to be impressed and respect his or her work.
Read the feature story:
An artist need for professional presentation
Treasures by Darryl Angelou Estinoso
Aside from being an active artist and a cultural worker, Darryl Angelou Estinoso also finds time to share his travels through his Treasures Facebook page. Estinoso’s content has gained significant likes and shares that help promote different destinations in the region.
He is one of the travel influencers who collaborates with various groups and government agencies like the Department of Tourism to contribute to the positive image of region 12.
The Walking Eyes Studios by Vanessa Mae Almeria
Vanessa Mae Almeria continues to shine in the male-dominated photography industry. Almeria’s The Walking Eyes Studios continues to share inspiring stories from her clients with their beautifully-captured photos taken by Almeria and her team.
As their mantra says: “We like to tell stories. We like to tell YOUR STORY.”
PapaLemTV by Harlem Jude Ferolino
Harlem Jude Ferolino or popularly known as “Papa Lem”, primarily uses social media to share his advocacies. Aside from his YouTube channel and Facebook page, he gained popularity on Tiktok for his mashup videos and other infotainment content.
He is a Gensan-based certified voice artist who has produced graduates and mentored scholars in Certified Voice Artist Program (CVAP) from around the Philippines including General Santos City, South Cotabato, Davao, and Sarangani Province.
He is a Certified Voice Artist Program (CVAP) Head Trainer and CVAP Regional Coordinator for Mindanao. He is also the Executive Director of Voice of the Youth Network, which is a youth media organization producing youth-related content through radio and digital platforms.
Currently, he works as a Media Production Assistant in Philippine Information Agency (PIA) Region 12 under the Presidential Communications Office (PCO), and a member of Junior Chamber International (JCI) Philippines as a 2022 Local President for JCI General Santos "Twin Star" and the 2023 Regional Executive Director for Southern Mindanao.
Marbel Boy by Louie Pacardo
Louie Pacardo remains influential in the online world through his Marbel Boy page. Marbel Boy has evolved from sharing the latest news and feature stories about Koronadal City to sharing relevant content about Mindanao.
He enjoys his freelance life, collaborating with different government agencies, private sector and INGOs like UNICEF. He shares some of his work on his social media channels.
Urban Farms PH by Melvin Awid
Melvin Awid was a former maritime officer turned full-time farmer. He is the founder of UF Vanilla Farm, a company and a brand component of Urban Farms PH, where he functions as operations and sales manager.
Awid and his business partner Frenzie Mae Rivera created the Urban Farms PH Facebook page to help our farmers market their agricultural products without the hassle of a “middleman”. They aim to empower our farmers by enhancing their marketing opportunities.
Through his platform, Melvin aims to eliminate the presence of traders in the vanilla industry in his locality. He wants to raise awareness about vanilla farming and empower our farmers and growers by linking them to the market.
Awid was one of the 79 provincial winners and one of the seven regional winners of the 2022 Young Farmers Challenge Fund Program. Currently, for the continuity and realization of his dreams, he strives to grow his network by building a community of vanilla growers.
Real Talk Darbs by Darbie Kim Estrebilla
Darbie Kim Estrebilla, dubbed the "Pambansang Good Samari-tes ng Pilipinas," continues to inspire his followers with his mission of promoting self-worth.
He founded RTD Creator Academy and RTD Creatives, RTD shares his technical know-how and content-creating expertise with aspiring content creators through his academy. He imparts his marketing and branding knowledge via live talks and speaking engagements.
As of this writing, Real Talk Darbs has registered 3 million followers on Facebook, 210,000 subscribers on YouTube, 640,000 followers on TikTok, and 52,000 followers on Instagram.
With his online fame and support he has been getting, the content creator and social media expert said he is more than just entertainment. He wants to use his platform to inspire and uplift people experiencing anxiety. Every single day, Kuya Darbs receives messages from supporters that he is their source of inspiration.
Read the full articles:
The man behind 'Real Talk Darbs'Meet Darbie Kim Estrebilla, the man behind popular vlog 'Real Talk Darbs'
Rides with Lakwatsierra by Sierra Cunanan Fernandez
Sierra Cunanan Fernandez is not just a typical female rider. She is a moto content creator who focuses on sharing relevant information about motorcycle, road safety, and travel.
She does not like to be stereotyped as “another sexy motor vlogger” who only posts content for views. She values quality and inspiring content for her followers.
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